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Founded in 2001, Sanli Advertising Exhibition Co., Ltd., as an advertisement and exhibition company under COFCO, is mainly engaged in conference and exhibition, market consulting, event planning and execution, advertising service, building & leasing (leasing of items and exhibition appliances) and other related business. Based on the business of COFCO and China Tea, Sanli Advertising Exhibition focuses on the food, tea and other professional fields and takes exhibition as the carrier to contribute its own value to the strategic realization of COFCO and China Tea.

The main exhibitions under Sanli Advertising Exhibition Co., Ltd. include: China International Tea Expo, which was founded in 2004 and now has developed into an international professional exhibition gathering many leading enterprises in the tea industry, attracting about 400 companies related to the tea industry chain to participate in, displaying whole industry situation of the tea industry, and providing thought for the future tea industry; China Fur & Leather Products Fair, which has become an international special commodities fair that attracts the attention of the fur and leather industry since 1975. Every year, nearly 280 famous fur and feather enterprises from more than ten countries, including China, the United States, Canada, the United Kingdom, Norway, Denmark, Finland, Russia and Turkey, participate in such fair. It has become one of the three largest fur exhibitions in the world and an important wind indicator for the global fur industry.

Sanli Advertising Exhibition Co., Ltd. has experience of many years in organizing large-scale exhibitions, including China International Fur and Leather Fair, China International Tea Fair, and so on, which have considerable industry influence in the related fields.


Conference & Exhibition Service

Sanli Advertising Exhibition Co., Ltd. has exhibition business for brand events including China International Fur and Leather Fair, China International Tea Fair, and so on. At the same time, the Company also agents foreign well-known grain and oil food shows for inviting domestic businesses and exhibitors, providing customers with all kinds of information related to the exhibition and business investigation and helping more Chinese enterprises to go out.

Meeting & Forum

Sanli Advertising Exhibition Co., Ltd. helps customers hold various professional BBS activities relying on the conference and exhibition business, rich expert resources in the tea, fur and other industries, and a professional forum organizing team.

Design Service

Sanli Advertising Exhibition Co., Ltd. provides graphic design, booth design, environmental art design, stage design, video editing and other personalized design services for participating exhibitors by relying on China International Fur and Leather Fair, China International Tea Fair, and other exhibitions.

Building Service

Sanli Advertising Exhibition Co., Ltd. provides one-stop service of reporting, building and withdrawing exhibition booths by relying on the self-organized exhibitions. The specific services include production and construction, site layout, equipment leasing, venue decoration and arrangement, and so on to meet the all-round needs of exhibitors.

Event Planning

Sanli Advertising Exhibition Co., Ltd. carrys out event planning business, including marketing, artistic performances, public relation activities, business activities, meeting affairs, festival celebration, VIP dinner parties and other related activities, providing customers with creative solutions which can meet customers’ demands.

Advertisement Service

Sanli Advertising Exhibition Co., Ltd. has a professional advertisement planning team, which controls the online and offline advertising to release resources and provides various solutions for enterprise brand marketing and product promotion.